Case Studies

Allow me to share the stories behind some of my favorite design projects, showcasing the creative solutions I’ve developed to help small business owners and organizations bring their visions to life.

My approach combines collaboration, strategy, and thoughtful design to create standout brands and user-friendly experiences. Each of these projects reflects my passion for helping small businesses, solopreneurs, and organizations shine through exceptional design. If you’d like to collaborate on your next big idea, let’s connect!

Case Study: Branding for a Non-Profit Community Organization

Overview
This project involved developing a cohesive visual identity for a non-profit community organization. The leadership team sought a custom-designed logo and supporting materials to enhance their outreach efforts and convey the organization’s mission effectively across various platforms.

Challenges
The organization needed:

  1. A logo that represented its core values and key pillars.
  2. Outreach materials, such as business cards, to invite potential participants and supporters.

Solutions

Logo Design
I collaborated closely with the leadership team to understand the organization’s mission, vision, and foundational pillars. Using this input, I developed a logo that visually encapsulated these elements while maintaining a clean, professional aesthetic suitable for multiple uses.

Business Card Design
Leveraging the new logo and branding, I designed business cards for members of the organization. These cards were crafted to be both visually appealing and functional, featuring space for contact information and a succinct message inviting recipients to engage with the organization.

Results

The non-profit organization received a professional logo design that enhanced its outreach efforts and reinforced its credibility within the community. This and the business cards enabled members to effectively communicate the organization’s mission, attracting greater participation and fostering a stronger community presence.

This project highlighted the importance of thoughtful design in amplifying the impact of non-profit initiatives.

Case Study: Logo Design & Album Covers - Independent Music Artist

Overview
This project focused on creating a cohesive visual identity for an independent music performance artist, enhancing their professional image and supporting the promotion of their music and live events. The artist needed branding materials that reflected their unique style and resonated with their target audience.

Challenges
The artist was building their presence in a competitive industry and required materials that would:

  1. Establish a recognizable brand identity.
  2. Reflect the themes and emotions of their music.
  3. Attract attention to performances and releases through impactful visuals.

Solutions

Logo Design
I designed a custom logo that encapsulated the artist’s personality and musical style. The logo was crafted to be versatile, usable across digital platforms, merchandise, and promotional materials.

Album Covers
For their music releases, I created album cover designs that captured the essence of each project. The designs emphasized strong visual storytelling and aligned with the overall brand aesthetic, enhancing the albums' appeal.

Promotional Flyers
To support live events, I designed promotional flyers that combined bold visuals with essential information about upcoming performances. These flyers were tailored to grab attention both online and in print, boosting event visibility.

Results

The artist gained a cohesive and professional visual identity that elevated their brand and strengthened their promotional efforts. The logo became a central element of their brand, while the album covers and flyers effectively engaged fans and drew attention to their music and events.

This project demonstrated the power of strategic design in enhancing an artist’s public image and reaching new audiences.

    Case Study: Branding and Marketing Materials for a Fitness and Wellness Coach

    Overview

    This project focused on creating a strong visual identity and marketing tools for a Fitness and Wellness Coach aiming to expand her client base. The project combined branding, design, and practical tools to enhance her outreach efforts and improve client engagement.

    Challenges
    The coach needed:

    1. A cohesive brand identity that reflected her professional expertise and approachable style.
    2. Marketing materials to attract new clients and communicate her services effectively.
    3. Practical resources to support her nutrition clients in achieving their wellness goals.

    Solutions

    Branding Color Scheme
    I developed a vibrant and inviting color scheme that captured the essence of health, energy, and balance. This color palette was applied consistently across all materials to build a recognizable brand identity.

    Business Cards
    Designed professional and eye-catching business cards that included essential contact information and a succinct tagline, making it easy for potential clients to connect with her services.

    Postcards/Flyer Advertisements
    Created promotional postcards and flyers that highlighted her key offerings, including fitness coaching, wellness programs, and nutrition guidance. The design featured bold visuals and compelling copy to draw attention and inspire action.

    Meal Planning Templates
    Designed customizable templates for her to use for nutrition clients, enabling her to plan meals for them effectively and stay on track with their goals. These templates featured a clean, user-friendly layout that aligned with the overall branding.

    Results
    This project equipped the Fitness and Wellness Coach with a professional brand and effective marketing tools that resonated with her target audience. The cohesive branding and materials:

    • Increased her ability to attract and engage potential clients.
    • Streamlined communication of her services and value proposition.
    • Enhanced her clients’ experience with practical, branded resources.

    By aligning branding and functionality, this project supported the coach in growing her business and establishing a strong presence in the wellness industry.

    Case Study: Branding and Digital Solutions for a Luxury Real Estate Photographer

    Overview

    This project involved establishing a cohesive brand and digital presence for an luxury real estate photographer building their business in a new locale. The goal was to create a professional and accessible platform for booking services, delivering client photographs securely, and attracting new clients through targeted marketing materials.

    Challenges
    The photographer faced several key needs:

    1. A cohesive and professional brand identity to stand out in a new market.
    2. A streamlined online booking system to simplify scheduling for clients.
    3. A secure platform for distributing client photographs.
    4. Print marketing materials to promote services effectively.

    Solutions

    Brand Development
    I worked with the photographer to develop a cohesive brand aesthetic, including a logo, color palette, and typography. This branding was applied across all materials and digital platforms to create a polished, consistent presence.

    Online Booking and Client Access
    I set up a user-friendly online booking system integrated into the photographer’s website. Additionally, I implemented a secure client login feature, enabling clients to access and download their photographs while maintaining privacy.

    Business Cards
    Designed sleek, visually appealing business cards that reflected the photographer’s style and featured essential contact information to facilitate networking and referrals.

    Informational Brochure
    Created a tri-fold brochure detailing the photographer’s services, specialties, and approach to capturing real estate assets. The design and copy emphasized professionalism and high quality photography.

    Pricing Menu Insert
    Developed a pricing menu insert to be used alongside the brochure, outlining packages and pricing in a clear and organized manner. This insert made it easy for clients to understand service options and make informed decisions.

    Results
    This project provided the photographer with a polished brand and the tools needed to establish a strong presence in the new locale. Key outcomes included:

    • A professional, cohesive visual identity that resonated with the target audience.
    • A functional website with online booking and secure client photo access, streamlining the client experience.
    • Print materials that helped the photographer effectively promote their services and attract clients.

    By combining strategic branding with practical digital and print solutions, this project set the foundation for the photographer’s business growth and success in a competitive market.

    Case Study: Building a Personal Blog with a Gift Shop

    Overview
    This project involved creating a cohesive brand identity and comprehensive online presence for a personal blog with an integrated gift shop. The client sought a platform that would combine engaging blog content with unique products, offering visitors a seamless browsing and shopping experience. My goal was to develop a visually appealing and user-friendly digital space while supporting the client’s broader marketing and content strategy.

    Challenges
    The primary challenge was to create a multi-functional platform that would:

    1. Reflect the client’s personal style and brand vision.
    2. Support both blog content and eCommerce functionality.
    3. Effectively engage and convert readers into customers.

    Solutions

    Branding and Logo Design
    I began by crafting a unique brand identity, including a logo and color palette that reflected the client’s personal aesthetic. These elements set the tone for the website and all related materials, ensuring a cohesive and recognizable brand.

    Website Design and Development
    The website design prioritized easy navigation between the blog and gift shop. Key features included:

      • A visually engaging homepage to highlight blog categories and featured products.
      • A fully integrated eCommerce platform for seamless product browsing, cart management, and checkout.
      • A responsive design optimized for desktop and mobile use.

    Strategy and Content Creation
    I worked with the client to develop a strategic plan for aligning blog content with product offerings. This included creating engaging copy for the website and blog posts to drive traffic and build reader trust.

    Digital Downloads and Product Design
    For the gift shop, I designed digital downloads and custom products that matched the brand’s style and messaging. Product mockups were created to showcase items professionally in the online store.

    Book Layout, Design, and Publishing
    I designed and laid out a self-published book, integrating it seamlessly into the gift shop as a featured item. This included preparing the manuscript for digital and print formats, ensuring a professional presentation.

    Email and Social Media Campaigns
    I designed custom email templates and managed email marketing campaigns to promote new blog posts and products. On social media, I created branded graphics and implemented a content strategy to boost audience engagement and drive traffic to the website.

    Results
    This project provided the client with a polished, professional platform that effectively combined personal blogging with a retail experience. Key outcomes included:

    • A unified brand identity that connected all aspects of the blog and shop.
    • Increased audience engagement through strategic blog content and social media management.
    • Streamlined eCommerce functionality that supported product sales and digital downloads.
    • A robust marketing framework, including email campaigns, to promote long-term growth.

    This project demonstrated how thoughtful design, branding, and strategy could transform a personal passion into a professional, revenue-generating online presence.

    Case Study: Launching a New eCommerce Business with Comprehensive Branding and Digital Solutions

    Overview
    This project involved building a complete brand identity and digital presence for a new eCommerce business entering a competitive market. The client required cohesive branding, a functional online store, and supporting marketing materials to attract and engage customers.

    Challenges
    The primary challenges were to:

    1. Develop a unique brand identity that differentiated the business.
    2. Create a seamless online shopping experience.
    3. Design supporting materials to establish a professional presence across digital platforms.

    Solutions

    Branding and Logo Design
    I created a distinctive logo and cohesive branding elements, including a color palette and typography, to establish the business's visual identity.

    Website Design and eCommerce Integration
    The website was designed with intuitive navigation, mobile responsiveness, and integrated eCommerce functionality. Key features included product filtering, secure checkout, and a user-friendly backend for inventory management.

    Website Graphics and Copy
    I designed visually engaging website graphics to enhance the user experience and crafted clear, compelling website copy to communicate the brand’s value and mission effectively.

    Product Design and Descriptions
    I developed product mockups to showcase offerings in a professional, appealing way and wrote detailed descriptions to highlight features and benefits, enhancing customer confidence.

    Business Graphics and Marketing Materials
    To support digital marketing efforts, I created social media profile graphics and custom email signature templates. These materials ensured consistent branding across all communication channels.

    Results
    The project delivered a polished and professional digital storefront, supported by cohesive branding and marketing materials. The business launched successfully, offering customers an engaging and seamless shopping experience while establishing a strong foundation for growth.

    This project demonstrated how strategic branding and thoughtful design can position a new eCommerce business for long-term success in a competitive landscape.

    Case Study: Rebranding a Small Church for a New Chapter

    Overview
    This project focused on rebranding a small church as it transitioned to a new name. The goal was to create a unified visual identity that reflected the church's mission while engaging both its congregation and the broader community. The project encompassed logo development, branding materials, outreach tools, and a comprehensive digital presence.

    Challenges
    The church required:

    1. A new logo that resonated with its congregation and represented its renewed vision.
    2. Branding tools and outreach materials to attract new members.
    3. A modern, user-friendly website and signage to establish its identity in the community.

    Solutions

    Logo Development
    I designed multiple logo concepts that captured the church’s values and aesthetic. The congregation voted on their preferred design, ensuring community involvement in the rebranding process.

    Branding Template
    Using the selected logo, I created a branding template with consistent colors, fonts, and design elements for use across print and digital platforms.

    Outreach Materials
    Postcards were designed to promote small groups, serving as invitations and informational tools for members to share with potential attendees.

    Website Design and Maintenance
    I designed and developed a responsive website featuring:

      • A welcoming homepage that highlighted church events and small groups.
      • Easy navigation for members and visitors to access service schedules, announcements, and contact information.
      • Mobile optimization for a seamless user experience
      • I also maintained the site to ensure it remained current and functional

    Outdoor Signage Design
    I designed outdoor signage to prominently display the church’s new name and logo, enhancing its visibility and recognition in the community.

    Results

    The rebranding project provided the church with a professional and cohesive identity that aligned with its mission. Key outcomes included:

    • A community-approved logo that united the congregation.
    • Branded tools that facilitated outreach and engagement, including eye-catching postcards and professional signage.
    • A modern website that streamlined communication with members and served as an inviting touchpoint for visitors.

    This project demonstrated how thoughtful design and collaboration could strengthen the church’s identity and support its efforts to grow and serve its community